It's not too late to join June's Pride Month celebrations with the latest from a beauty brand that's inclusive and open to all.
Beauty | Featured | By Trixie Reyna on June 29, 2024
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I grew up using and wearing Avon products, and I’m always excited when they have new releases. Avon has always been the country’s leading direct-selling brand for the longest time, after all.

I was thrilled when they recently sent me their Pride Collection, which shows their continuous commitment to inclusion and advocacy. This June, Avon continues to challenge stereotypes and champion self-expression, no matter how you identify, with the makeup collection that gives the LGBTQIA+ community the power to enjoy the transformative effects of makeup at prices that are accessible.

AVON MIMI 23943_ Rev2(4th) Expanded

Mimiyuuuh for Avon Pride Collection

Wear the rainbow on your eyes

Avon’s limited edition Pride Collection features the Supershock Volume Loader Mascara, declared as the brand’s holy grail, and an expanded lineup of the Glimmerstick Eyeliner in four new dazzling shades. Avon’s Supershock mascara and Glimmersticks have long been part of my makeup arsenal, so you can just imagine how happy I am to receive these updates!

The Supershock Volume Loader Mascara is enriched with Vitamin E for healthier-looking lashes. Its new helix brush ensures a flawless application, delivering a water-resistant, smudge-proof, flake-proof, and clump-free formula from root to tip, adding a fierce touch to every lash with its intense black color. While it’s just as good as I remember, the vibrant limited edition Pride packaging truly makes it stand out in my makeup kit.


Avon’s Glimmerstick Eyeliner Pride Collection is sure to dazzle with its vibrant hues and long-lasting formula. These creamy eyeliners are infused with nourishing rosehip oil and vitamin E. They’re now available in four limited edition shades: Azure Blue, Daring Citrine, Emerald Glow, and Cosmic Obsession, designed to help you achieve a bold and playful look that will last all day. Avon’s new formula has rich pigments and multifaceted pearls for its most intense color yet—to think I’ve always loved how pigmented it already was back then. It’s also just as easy to apply, so you don’t need to worry about experimenting with these.


A legacy of championing inclusion

Avon continues to create positive change for communities everywhere with the Pride Collection, as each Supershock Volume Loader Mascara purchase will come with a PHP10 donation to Avon’s partner support groups in creating a better world for all.

Avon has consistently celebrated pride, individuality, and inclusivity through its engagements over the years. By supporting communities and maintaining a presence wherever possible, Avon upholds its commitment to social progress. This Pride Month and beyond, Avon continues to encourage everyone to embrace their power and true selves, launching a series of initiatives to recognize the impact that LGBTQIA+ individuals have had on history.

To further show support to the community, Avon sponsors products to LGBTQIA+ organizations such as Home for the Golden Gays, Bahaghari, PANTAY, and LoveYourself—providing useful body care, apparel, make-up, fragrance, and skincare items for its members to appreciate.

Avon also launched the online makeup contest Search for Mx. Pride 2024. More than just a competition, the search is a platform for aspiring and celebrity makeup artists to showcase their artistry and creativity. The honorific “Mx.” is used by those who do not want to be identified by their gender, proving Avon’s advocacy of self-expression through beauty, however they identify.

“We have been supporting women in their progression since our inception. Our commitment sits alongside our belief in inclusion for all groups, regardless of gender and sexuality. This entire month of June, we are mounting several Pride initiatives to celebrate and invite everyone to embrace their true colors,” says Marion Limlengco, Avon’s Head of Communications for the Philippines.

Discover the Pride Collection exclusively at, through your Avon Representatives, Lazada, Shopee, and TikTok Shop.

Avon makeup is proud to be approved by Cruelty Free International under the Leaping Bunny Programme—a globally recognizable gold standard for cruelty-free cosmetics, personal care, household, and cleaning products.

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